CMS stands for Content Management System. You should think about your content, its lifecycle and how to better utilize this content to communicate effectively. Lifecycle is just a fancy way of saying start to finish. Here are five steps to controlling your sites content: analyze, content creation, editing, publishing and archiving. Once you have given these steps consideration you should be able to develop a content strategy that allows you to better utilize your sites content.
Lets dig a little deeper, say I own a fitness business and I post daily to my FaceBook or Twitter accounts and update my website with shots of new equipment or people using the equipment. That's a quick analysis of my content. The next step is content creation and thinking about meta tagging or categorizing your data. Why? adding a meta tag to your content is like tagging someone on your FaceBook page. That person you just tagged will get notified. Well the same applies to search engines. Consider this a step toward your SEO strategy. So, I post on my site "New equipment for members and a %10 discounts on products" - I want to tag what type of equipment/products and a short description. After that you will edit this content. This is a good idea and often overlooked. How many times has auto correct changed what you are trying to say? "New equipment for meters and a 10% disown on products". Then on to publishing which the previous steps will help identify what, when and where your content will go. I will use FaceBook and Twitter for audience reach but I want a coupon on my website and a splash page for those who I don't reach through social media. And finally will you archive this content for future use. I will run this campaign every month the first week.
What is your websites content lifecycle?